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Google Education Tools

Google is the gift that keeps on giving… if you know how to use it. Sure, we can all do basic searches, use the tools to help us refine those searches, and even find scholarly articles from years ago. But did you know Google offers free certifications to use their

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SEO vs SEM

The most frequent question I get about running a business online is, “How do I get people to find me?” There are two basic ways: SEO and SEM. In 2019, WordPress revealed that 70 million articles are published each month on their platform.Each. Month. And that’s only on

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