There’s no question that the lives of every person on Earth have changed as a result of this pandemic, and especially for businesses who are trying to navigate marketing during COVID-19. Not only are you dealing with the impacts of a pandemic on a personal level, you
When it comes to giving your customers a great online experience, it starts with building your site structure. You want them to clearly understand what to do next without actually telling them to do so. The experience should also feel delightful, and sometimes that means
There’s no doubt that with a crisis looming, many business owners are trying to manage the Coronavirus business impact. There’s ample information out there about how to protect yourself and others from getting COVID-19. But there’s less information about how small business
I don’t know about you, but after a hard day, I need some self-love affirmations to get me through the rest of it. And I figure for a lot of us, Valentine’s Day is a time when that’s highlighted more than any other day of the year. We often put a lot of effort into […]
Whenever I help people start a content marketing effort, they often ask how to be a better writer. The good news is there are lots of tools to help anyone create useful, engaging content. The best part is the satisfaction they feel when they put out their first article and
When setting up your business, it’s important to find your niche market. This is something you’ll hear over and over again when you’re looking for how to make your business stand out. I’ve probably spent the equivalent of weeks starting and abandoning blogs and
If you haven’t started a bullet journal, you are missing out. I am a lover of planners. I keep a few planners for different types of planning but my bullet journal keeps me the most organized. It offers the flexibility to be creative, structured, and extremely intentional.
Google is the gift that keeps on giving… if you know how to use it. Sure, we can all do basic searches, use the tools to help us refine those searches, and even find scholarly articles from years ago. But did you know Google offers free certifications to use their
The most frequent question I get about running a business online is, “How do I get people to find me?” There are two basic ways: SEO and SEM. In 2019, WordPress revealed that 70 million articles are published each month on their platform.Each. Month. And that’s only on
I hope you like plant-based soups! But first… Let’s talk about recipe blogs. Some people love reading about a person’s life and how they arrived at making a certain recipe. That’s great for them… but that’s not what you’ll find here.